How Do We Create Generational Wealth in Community? With Ganas Venture's Lolita Taub

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This is a podcast episode titled, How Do We Create Generational Wealth in Community? With Ganas Venture's Lolita Taub. The summary for this episode is: <p>"And the fact that we are Latino gives us an opportunity to understand the opportunities that are on the table, that's being left on the table; and that we have a unique perspective and that our lived experiences actually help us in being successful as founders, as investors in startups, or as investors in funds."</p><p><br></p><p>Lolita Taub is the general partner of Ganas Ventures -- a fund that invests in pre-seed and seed Web 2 and Web 3 community-driven startups. Lolita's on a mission to create generational wealth in community, and her year-long tour of Latin America fuels this goal.</p><p><br></p><p>Calling in from Santiago, Chile, Lolita and Elias discuss what Lolita's learned by living in Latin America, how she got involved with investing, and what it means to build generational wealth in community.</p><p><br></p><p>Be sure to hit the subscribe button to get new episodes when they drop every other Tuesday.</p><p><br></p><p>In the meantime, be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with Elias on Twitter at @eliast, @lolitataub, and @DriftPodcasts.</p><p><br></p><p>For more learnings from Elias, check out his quarterly newsletter, The American Dream. You can subscribe at</p>
The opportunity for tech startups in Latin America
01:41 MIN
The value in community
02:05 MIN
Lolita's definition of generational wealth
01:46 MIN

Elias Torres: Hola, I'm Elias Torres, co- founder and CTO of Drift. You are listening to the American Dream podcast. Did you know that Drift is part of just 2% of VC back startups led by Latin American founders? While I'm on a mission to change that. On this show, you will hear from leaders who have achieved their own version of the American Dream. We'll talk about what the process looked like to get there, the obstacles they faced along the way, and the work we still have to do to build the new face of a diverse corporate America. Hello, hello. Bien vendidos, foreign language. It's approaching the end of Women's History month and I'm honored to wrap it up by having Latina powerhouse on the show today, Lolita Taub. Is that how I say it?

Lolita Taub: Taub, yeah.

Elias Torres: You're like no inaudible.

Lolita Taub: It's okay, it's my husband's last name so it's good.

Elias Torres: Has nothing to do with Lolita. Lolita is enough. So Lolita is a GP, that means what? General partner?

Lolita Taub: That's right.

Elias Torres: At GANAS Ventures, where she invests in pre- seed and seed community driven companies. With 15 years working within the Silicon Valley ecosystem, Lolita has accomplished over 70 million in sales and made 90 plus investments as an angel investor. Scout at Lightspeed Venture Partners, VC at Backstage Capital, and the community fund. Lolita is also a co- founder of proprietary matching tools, startup investor, matching tools, GP LP matching tools, and the Lolita as a service Twitter community, which brings along a community of over 60, 000 founders, funders and ecosystem friends. Needless to say, she's very busy, but most important follow her on Twitter. That's her best game right there. And she's currently in Latin America, in Latina America, hunting for unicorns. So that's really what we're going to talk about in this episode, and the experience as well as on her work, on her founding, on her building of a new venture firm. So really excited and proud to have you on the show, Lolita.

Lolita Taub: Thank you so much for having me. And that was such a kind introduction. I really liked this, Elias.

Elias Torres: Yeah, I don't... This is not me, I just read it from the document. So it's... But thank you so much. Tell me, how are you? Where are you calling from?

Lolita Taub: I am good. And thank you again for hosting me. I've been dreaming of the American Dream podcast being on my calendar so I'm happy we're here. And I'm actually calling from Santiago, Chile.

Elias Torres: Wow. I remember when you were giving me hints of this journey of this trip of yours hunting unicorns. And I'm like," She's a lot of talk. She's lot of talk." And now you're all the way to the bottom there, like of the world, it's close to it.

Lolita Taub: It's pretty far, I have to say. It's pretty far from everything else.

Elias Torres: Tell what is this trip? What is this tour that you're making through Latin America?

Lolita Taub: Yeah. I mean, what the things is, as you said, hunting for unicorns. But it's also about building community across the LATAM startup VC ecosystem, building relationships, exploring personally the food culture, as well as exploring my Latin American roots. And it's just been really, really great so far. Josh, my husband, and I have been traveling and we've lived in Mexico City, now we're in Santiago, Chile, and next we're going to Buenos Aires in Argentina, which would be really interesting because they're really focused on Web3, and then Brazil, Columbia, and maybe more.

Elias Torres: No, no, it's there. And so you on this trip, you're in your culture, have you been outside the United States before?

Lolita Taub: I had, I had, yes.

Elias Torres: To Latin America?

Lolita Taub: To Latin America, I hadn't really traveled very much to Latin America, to be honest. And a lot of it is because it's so much harder because the distances between countries can be so large. And so this time, the way we even thought about how we would do the trek, it was meant to shortcut some of that distance. So for example, from Santiago, where my mom and my brother live now, to Mexico, it's not very... It's a few hours, like a handful of hours. But from Mexico to Santiago, Chile, it takes you nine hours, nine and a half hours. And so the distance is quite great. So it's within this plan we thought of going so that the travel between countries, or from one country to another, would be shorter. So we're trying to be as practical as possible.

Elias Torres: Yeah, I know. It's incredible what you're doing. I'm really jealous, definitely would love to do that at some point. I feel like I'm in my journey, even though I was born in Nicaragua and I'm an immigrant when I was older first generation, I felt like I was too in the white world of Northeast and tech. And I'm recently been doing my own journey of getting back and connecting with my community, Latinas, in the US.

Lolita Taub: Yeah.

Elias Torres: But you're doing... It feels way harder, right? You are going there, you are transitioning from work to starting a VC firm and getting to know new country. I mean, you're trying to do a lot of things at once. This is crazy. Tell us, tell us. What are you learning? What is the learnings?

Lolita Taub: Well, on the personal front, I think that's really interesting that you bring up getting in touch with your roots in the US. Certainly, there's such a wonderful Latino VC startup community. And I see you as one of the thought leaders and I'm so honored to have you in the community as one of my supporters, as an LP also in GANAS Ventures, which we'll talk about. But one of the things that has been challenging is coming to Latin America and trying to figure out like," Am I Mexican? Am I American? Am I..." All these questions and what things are really Lolita, are human versus cultural, and having this different appreciation for the influence of what has happened in these countries historically and in its people. So for example, I'll tell you in Mexico, I learned that there were certain things that I didn't even know were Mexican. Something like after you eat, we take the dishes away from the table very quickly. We do not let them sit there until we're done. Versus when you're in Santiago, Chile they wait until you're done. So you can have this messy table with all the dirty dishes and nobody comes and cleans them because their custom is to take them away at the end. And it's just little things like that. Or even here in Santiago, where the culture has been heavily influenced by German culture. It's super interesting to be out here, learning more on the cultural side, which really does impact how business is done and how the ecosystem has been forming. And so it's been really eyeopening, enriching to the soul, but also given me an opportunity to not just integrate myself into the community, but find ways of connecting different worlds within the countries I'm in and starting to make connections within Latin America from one country to another.

Elias Torres: Yeah, no, it is so much fun and to spend time with you people. And something that I've struggled with my identity here is that I'm... By the way, on my personal front, I've been spending a lot of time in Miami. Being for one reason or another, I go there a lot now. And the thing that I'm realizing attracts me the most is the culture, right? It's that I feel the most at home there as a Latino, right? And so I go there and I really enjoy that. So it's really so important to us as human beings to be our whole selves. And that's really a struggle sometimes, as immigrants. Right? Question, so while you are there, just besides eating and traveling and having fun, what's the mission?

Lolita Taub: Yeah. So, I mean, it's going back to part of my thesis at GANAS Ventures, we're investing in pre- seed, seed community driven companies, which are very well aware of because we've co- invested in community driven companies that are in Web2 to Web3 and in the US and in LATAM. So in the part where we're focusing on LATAM, part of the reason why that's even part of the thesis is because there's such a huge opportunity. I'm personally Latina so I have an edge in it. And if there's opportunity and I can go and explore it, why not me, right? But to talk more about the opportunity in Latin America, Latin America represents over 600 million people with a GDP of$ 6 trillion. That's a huge, huge opportunity, huge market that people don't really sometimes realize we're living right next to coming from the US. And just to put it in perspective, the population in LATAM is basically two times that of the US. And so what's interesting is though, that while in the US many may perceive that Latin American founders are trying to start their companies there and expand into the US, that it's quite a different thing that's happening. There's a lot of companies that are starting in LATAM and so much expansion opportunity across the region that they can just stay here. And so I'm seeing all these great companies that are looking at," Okay, I'm starting here in Chile, for example, since we're here and next, we're going to go to Mexico and that's going to be a launching pad for all these other different countries." And so there was just so much opportunity out here.

Elias Torres: Yeah, that's good, right, I mean, this is something that what we're trying to do is show people here information in context that they might not be aware of. That's an important tidbit for people to realize. Latin is twice the population of the US, it's not small. Right. Because a lot of people sometimes," Oh, Latin American market's small, not as big," right? And it's like, no, there's unicorns there now in that land. They're surfacing everywhere. I know the thing it's important to add to this is part of that population, in addition to that, we have the Latin American population in the US to add to that market as well.

Lolita Taub: Yeah. And that's what's so interesting because we do find that there are a lot of cross border opportunities as well. And so you have the LATAM within LATAM expansion with companies, like Bitso and inaudible, which a lot of folks know about. But then you have the LATAM US, where you think about something like Cornershop which Danny, one of the co- founders, is also an LP in GANAS Ventures. I don't know if you know this Elias, but I think you guys should be friends, if you don't know each other already. But he is actually from Chile, started Cornershop, Cornershop was acquired by Uber, and they were one of the original unicorns here in Chile. And so we're seeing all this great opportunity. And when you look at the growth of the market and look at how much has been invested, it seems like a big amount now and everyone's been saying LATAM is super hot, but the reality is that it's still a small amount of money and there's so much opportunity. And I'll give you some color with numbers. I wrote down here for us to cover. So$ 20. 5 billion were invested in LATAM in 2021, but it's growing so much faster. And to give you a context of it, in 2015, there were 259 investments at a value of$1. 8 billion. That was the capital deployed. In 2020, 551 investments at a value of$ 5. 4 billion. So that growth is just enormous and that's just the beginning of the trend. And the more we are able to understand the opportunity and deploy capital, the better off we are as investors. And so I'm getting a head start, especially not just looking at the later stage, the almost series A. Which in this space, what I've realized too, is that there's been a lot of emphasis on seed stage, but not the real pre- seed to seed. And so I'm really excited to explore that and start investing in companies in that space too.

Elias Torres: You're talking really fancy big words, by the way, I don't know what this stuff is. Your LPs, GPs, Cornershops, seeds, pre- seeds, little seeds, the earth, you're too advanced and too well versed in this world. Teach us here, for us that are not as... What is all these pre- seeds? I mean, my goal is I don't think many people want to listen to me that are successful whites with big networks. I'm here doing this, the truth for Latinos, to bring equity, right? For people to hear and learn and find role models, or people that are trailblazing there in our space, and so they can be inspired to do something. That it's going to help them achieve their own dreams. I want to talk about what is this whole GANAS Ventures. What is this whole investing? How'd you get into it? Why? Do you get free ice cream? Why do we do this?

Lolita Taub: Do I get free ice cream? I wish that was part of the... I buy myself ice cream once in a while.

Elias Torres: Okay, good.

Lolita Taub: No. And I do realize some of these things may be really big numbers or different acronyms so I'll try to explain a little bit more. The whole point is this, that so much of the... And I'll get to GANAS, but I think you've made a really clear point, Elias, and I really thank you for making me step back here. Here's the deal. A lot of the time we're ostracized and marginalized for who we are as people. For many of us, that's being Latino, that's being women, that's coming from a low socioeconomic spectrum, coming from poverty. I mean, I grew up in South Central. My parents did what they could, but we never had insurance. They were truck drivers and my mom still cleans houses. And there's so much time that the market spends telling us how we don't fit in or how we're just the workers. And here, with this part of LATAM, this conversation, what I'm trying to say is very clearly, we matter. We represent so much opportunity in any way you think about it, whether it's from a human culture perspective to the financial side of things. And the fact that we are Latino gives us an opportunity to understand the opportunities that are on the table, the money that's being left on the table, and that we have a unique perspective and that our lived experiences actually help us in being successful as founders, as investors in startups, or as investors in funds, which are when you think of venture capital funds, their investors are called LPs. So I just wanted to pause there and share that because, Elias, to your point, our people need to hear that we are strong and we are great, and who we are is actually our biggest differentiator.

Elias Torres: Right. I mean, I think what we're looking for is to avoid exploitation, right? I think, if I wanted to use a strong word, right. It's like, okay, the United States is the United States, but Latin America, I love it that you're there. I want Latinos investing in Latinos. In our own market. If we are the consumers, if we are the ones putting our money, our capital, as customers into companies that are going to grow and create wealth, why can't it be to our own people and create more opportunities for that? Instead of being it somebody else, a VC from the United States, a VC from Europe, a VC from China, right? It's like, why are we going to have other people squeeze the wealth? And instead we teach our ourselves how to harness and take advantage of our entrepreneurial nature and teach us the mechanics and the inaudible. And how do you go about investing in companies and helping people create a company, create wealth, create benefits for employees and customers. So, I love what you're doing. I love that you dropped everything and went over there. And said," This is the opportunity," when you were not from there, like you were not living there.

Lolita Taub: Yeah. And it is a different realm, right? What I've learned is that I'm more Lolita than I am anything else, but really we're all human at the end of the day. But there is so much... I love everything you just shared. And in fact, this focus on who we are and our value in our community and the value in community in itself, is what's driven this journey in my life. Because if it wasn't for... My parents immigrated from Mexico, they left their family, they left everything, and our family became our community.

Elias Torres: Right.

Lolita Taub: I grew up in South Central inaudible so community's always been really at the center of it. And for me to build GANAS Ventures, it means so much because it is not just about investing in founders and making outsides returns, which from a venture capitalist perspective, that's what I'm doing. But for me, the significance of it is about creating an opportunity to create generational wealth in community. What does that mean? It means that individuals who have not been invited to the table of being in the startup VC ecosystem get invited. That the skillsets that you have, whether you know it or not, everybody has value add, that if you want to bring it and support founders or support me or GANAS, and there are other VCs also that are out there. Samara from Chingona Ventures. I mean, there's so many wonderful folks out there, that if we come together as a community, we can really create a lot of change for ourselves, for our families, and for our community. And that is just on a personal mission level. That's why I'm in venture capital, because it's the only industry that I can think of that in my lifetime and with the power of community, we can create this ripple effect change. So that those that have talent actually get to show it and it's not just based on what school you went to, or how much money your parents had in the bank, or what ethnicity or gender you are.

Elias Torres: Got it. No, I love that. So let's... You inaudible mention in the weeds, Lolita, let me help you stay high level here. We have intro, we can do another session, if you want. But you are a VC, Lolita Taub is a venture capitalist and she has her own firm, what does that mean? Does that mean that you are a all powerful capitalist running the world and you have millions and billion of dollars in your pocket and you wield them to do whatever you want? What does this mean? You know what I mean, I'm just saying there's different pictures of what a VC is. You're a VC. What is... Tell us what being a VC, what Lolita is, and how can we... Should we get into it? Should we support others? What is it? What is GANAS Ventures? What does it mean to be a VC?

Lolita Taub: There's a couple questions in there, so I'll try to answer them. But so there are VCs that are all of those things. I am not one of them.

Elias Torres: You're not a billionaire? I thought you just have lots of money and you just invest it.

Lolita Taub: That's a good misperception, I suppose, but that's out there. I wish it was true. The reality is that the way a fund works is that there are fees that you can charge and your investors to manage the fund. And it's a small percentage of the fund. So for us is 1. 7% of a$ 10 million fund. And that's meant to support operation, salary, hiring people, legal, vendors, everything for 10 years. Okay? And then you really make money when you invest in great companies and you paid in what it's called carry. And what that means is after you return the money to your investors, your LPs, they get a hundred percent of their money back and then 80% of whatever else is made after that, and you get to keep a percentage. For us, it's 20% in carry. Then I would make that. Maybe, in the future years, I can talk about what Elias is saying. Wields lots of power and lots of money, but not in day one. Certainly not. I'm a solo GP with a very small budget, having challenges, setting up a bank account, and trying to access capital. And you can think of emerging fund managers as founders of their own businesses with a very small team investing in companies with the goal of creating more capital for investors. And that's really what it is. So my day to day is literally doing all of the jobs because it's really myself, my fund admin, Andrew, from AngelList, who I love, and my husband who I've recruited to volunteer to be our tech and operations lead. So, yeah crosstalk, and I eat lots of hot dogs.

Elias Torres: Yeah, just crosstalk and be afraid if Lolita reaches out to you to recruit you because it's not good. It's a lot of work. No, this is great. I want people to understand. So a VC firm varies in size and power and money. But basically, you go out there and you ask LPs, limited partners, for money. So you have to do the hard work of out there asking for people to trust you, for you to make an investment decision in a company that in 10 years might return the money for that. And so you're going to have to grab all that money, pull it together, make investment decisions, for just charging 1. 7% of 10 million as a feed.

Lolita Taub: Blended rate. Yes.

Elias Torres: Of 10 million. And so we're talking about$ 170, 000 for 10 years as fees, that's what you're charging, so that investors investing in you could get returns. And if you exceed those returns, then you can get a 20% of the excess in the returns. Right? And so-

Lolita Taub: So just a little asterisk there. So the way it works, is every year you charge that percentage, so it's-

Elias Torres: Oh okay. Okay. Okay. That's better. I was going to say-

Lolita Taub: But everything else, yes, so far.

Elias Torres: Oh my God. I was inaudible 1.7 for 10 years? That's not... That's a lot of hot dogs.

Lolita Taub: A lot of hot dogs, but not enough.

Elias Torres: Definitely. But this is good. But here you are, it's just so people... What I love about you, is that you're transparent and you're honest, and you're not out there... You called me a thought leader. I did not like that comment. I don't those people that are saying a lot of stuff that they're not, I'm very concerned always with-

Lolita Taub: The good thing is that you are so there's no problem.

Elias Torres: Great. So, but the point is that they're doing this in the open and it makes a huge difference because-

Lolita Taub: Very publicly.

Elias Torres: Very public, very public. We'll talk about that later. But I think that what you're doing is you are going and doing hard work.$ 10 million is a significant amount of money for a lot of founders. And you are going in and using your network, putting your capital, your reputation at risk, and you're doing all this work every day so you can funnel that money into this founders, that they have their dream, that they need that somebody to believe at the pre- seed stage, at the earliest stages of company building, and to start their company. And that could be the biggest breaks of their lives, right?

Lolita Taub: That's right.

Elias Torres: And so it's like sometimes people don't want to see it as how valuable and honorable is what you're doing. And some people might have the wrong opinion of you, thinking that you are wealthy and mighty, and this is fun for you. I love understanding and learning from you of what you're doing. It's amazing. Amazing, amazing.

Lolita Taub: And I appreciate your questions because there are just discrepancies in how you think about it. And because we are a small fund, and literally I'm wearing all the hats within company, what's happening is that I have to fundraise, but I also have to invest in founders at the same time. And I have to do the due diligence of all of that and deal with the vendors and deal with everything else. And so it actually is quite a bit of work that comes and happens behind the scenes. And sometimes I do see founders thinking that all we do is sit around and play golf, which I would never play golf, and write checks, but there's a lot of work that goes behind it. But for me, as I mentioned, you have to have a reason why you're in this industry. And for me, it's that this is the industry where I can see, that in my lifetime with my skillset, I can be part of a community that starts shifting the face of venture capital and enabling more opportunity for those in our community and beyond. And yes, making money, but we all need money to eat food, shelter, and so on and so forth.

Elias Torres: You've been throwing out this fancy phrase called generational wealth.

Lolita Taub: Yeah.

Elias Torres: Latino struggle. You said something very touching and it's your mother's still cleaning houses. That's serious stuff. That's what I did when I came. My aunt hosted my mother and I, and the hookup that we got from her was like, we can get you some houses and some offices to clean. And some of my family on my mother's side, probably still, and they've been here for 30 years. It's really tough. We start from there as a Latino, as an immigrant, and what is at the top... What is at the top? You start from cleaning and what is this generational wealth thing that you speak of?

Lolita Taub: Yeah. It can mean different things to different people. For me, it means you actually don't have to live paycheck to paycheck, and you can have insurance and you don't have to worry about where you're going to get your next meal, or if you have to worry about is my card going to go on overdraft if I pay for this meal. It means that you are able to pay for your kids' education, or maybe yours in general, and to support your family. For our communities, and at least in my experience, many of us have not just the responsibility of taking care of ourselves but of our extended families. I know, for me, when I was 23, I became a matriarch of my family, which means my dad passed away. He was the sole breadwinner. He was a truck driver at the time. We lost everything. We went through bankruptcy, we lost our house that we were paying. We lost the cars, everything, and that was awful. And I'm getting emotional just talking about it. But generational wealth means you don't go through any of those things and that you have everything you need to survive. And even a little more to enjoy life, because life is not just about struggling, but it's also about enjoying certain things that you like, whether it's walks in a desert that Elias likes to make fun of me for-

Elias Torres: No, no-

Lolita Taub: Or whatever it is.

Elias Torres: inaudible I want to watch the stars like you.

Lolita Taub: I do like to watch the stars. It's true. Yeah. But that's what it means to me.

Elias Torres: Absolutely. I mean, I thought, I've said this before I think, is that I thought there was only one American dream. And what I realized is that you can go from one dream to another and what a beautiful thing that I've been fortunate to go through. And when I first came here to this country, I just wanted to be able to go to college. How do I get accepted and how can I afford it? Then it was can we have a home? I didn't want to... My dream was could we own a home and not rent one and not be always do that. And then you go from I wanted to have a job. And I worked at IBM. And so what you're saying is true, then we go paycheck to paycheck. And so we want to inspire people to achieve those basics, which is a home, an education, a job that they love and that they be respected and given equal opportunity. And then we can go into the next step, which is not having to need a paycheck. And a lot of people do not even know that's possible. And we want to make sure we highlight that here. It is possible to make enough money from your success and your hard work and taking risk, in this country, we have that opportunity and not have to worry about a check. Now, the amounts and the lifestyles will vary from person to person, but it's possible and it's nothing wrong to try to achieve that, especially for immigrants and for Latinos. That's love what you're doing. And tell us a little bit more as... You're going to get me emotional. I got to hold on there. Tell us more where you are in your journey with GANAS VC. Where can we find you? Where can we learn more about this thing that you're doing and maybe how can people help?

Lolita Taub: I just wanted to share a little bit to that end, because it resonated so much that my dad and my mom, their dream was just that I graduated high school because they didn't get to graduate from elementary school. And that's incredible, right? And now, for me, it's how do we enable... How do we find opportunity? How do we make money in a way that it lifts all of us up more than just myself, more than just my family? But of course, us too, so that I can take my mom out of her cleaning house's job.

Elias Torres: Absolutely.

Lolita Taub: And stuff.

Elias Torres: And I think that people there's such a taboo talking about money and makes you sound selfish or financially driven and coin operated, but it's we need to overcome that and realize that other people go and they speak up and they say," I am worth this at this company and you need to pay me this." And it does give us sense of purpose, when we can generate value and you can share that with others, right? So it's part of being a human being and we shouldn't confuse money with, I don't know, evil, right? It really depends on the individual, but-

Lolita Taub: Yeah.

Elias Torres: We got share with others.

Lolita Taub: And culturally, when I was growing up, money was deemed to be evil. Maybe it was because we were so poor, but crosstalk in church, in the community.

Elias Torres: You do not crosstalk want money, you do not need money. And you're like,"But mom, I just want a lollipop."

Lolita Taub: Yeah. Or maybe a massage. Nowadays, it's like," My back hurts, I'm on my computer so much I just would like a..." You know what, and the thing is that sometimes we think in our culture that some things are luxury, but they're actually real necessities that unfortunately haven't been placed that way. Things like therapy, just like people say go to the gym-

Elias Torres: Or like a vacation.

Lolita Taub: Or a vacation. So sad, my dad's vacation was his last week of life because he was in a coma and that's... Because we worship this work culture and work hard. But to be honest, you shorten your life, you can't be as productive, and so it's really important to take care of yourself because you only get one.

Elias Torres: It's good for people to see and understand that it's not just some finance bro that is starting a firm and they just want to make more money and they have a network. That it can be you, with your humble beginnings and roots as Latin America daughter of immigrants, and that what you're trying to do, it's going to be a long journey and there should be a lot of pride and we should support you in this endeavor because you're trying to do good. You're not out there taking advantage of people, right?

Lolita Taub: Yeah. And that's what it's all about. And Elias, I tried to do good on the public sector side. And what I learned in being in public sector is that it was going to be private sector that was going to help. So I worked at the Pentagon as a public sector consultant and then I realized," Wow, this is so slow moving. Where is there a place where I can grow and expand and find opportunity for myself and others?" And this is where I have found myself after working 15 years in tech, which I also started at IBM.

Elias Torres: People should follow this journey. Everything is out there in the public. I mean, everything is on Twitter. What is your handle?

Lolita Taub: Yes, I am on Twitter. And you can find me at Lolita Taub, L- O- L- I- T- A T- A- U- B. And if you want to learn about the fund and what we're doing, you can learn more ganas. vc. And that is exactly how sound, G- A- N- A- S dot V- C.

Elias Torres: It is refreshing to have you on the podcast, to hear from your journey, to share part of that. And I would say to people follow Lolita on Twitter, there's a lot to learn and she's just creating a very vibrant community, very active. She always asks these questions on behalf of founders, which at the beginning, I'm like," What is this?" And it's extremely valuable. It's actually one of the best Twitter handles in that just a lot of helpful stuff for founders and investors. Very great kindhearted and not a lot of drama and trolling there. It's legit business value. So thank you so much for being on the show.

Lolita Taub: We try.

Elias Torres: And jealous of your trips and your food.

Lolita Taub: Aw, gracias.

Elias Torres: We'll see you inaudible.

Lolita Taub: Gracias, Elias. Thank you so much. And I'll see you all on Twitter.

Elias Torres: Thank for listening to the American Dream podcast. Make sure to hit subscribe so you never miss when a new episode drops. If you like this episode, please leave a six star review wherever you listen to your podcast. And if you're interested in learning more about my American dream mission, subscribe to my newsletter link in the show notes.


"And the fact that we are Latino gives us an opportunity to understand the opportunities that are on the table, that's being left on the table; and that we have a unique perspective and that our lived experiences actually help us in being successful as founders, as investors in startups, or as investors in funds."

Lolita Taub is the general partner of Ganas Ventures -- a fund that invests in pre-seed and seed Web 2 and Web 3 community-driven startups. Lolita's on a mission to create generational wealth in community, and her year-long tour of Latin America fuels this goal.

Calling in from Santiago, Chile, Lolita and Elias discuss what Lolita's learned by living in Latin America, how she got involved with investing, and what it means to build generational wealth in community.

Key Moments:

  • (2:43) What Lolita is doing on her tour of Latin America
  • (6:05) What Lolita has learned since starting her Latin America tour
  • (8:59) The opportunity for tech startups in Latin America
  • (14:37) Why Lolita got interested in investing
  • (18:06) The value in community
  • (21:16) What it means to be a venture capitalist
  • (28:14) Lolita's definition of generational wealth

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Today's Host

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Elias Torres

|Co-founder & CTO, Drift

Today's Guests

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Lolita Taub

|General Partner, Ganas Ventures